Innovation, Encoded.
Services
Brand Strategy
Visual Identity System
Industry
Sciences & Technology
Business Development
Innovation, Encoded.
Coded by Kids provides Philadelphia youth with the technical and entrepreneurial tools to nurture the next generation of tech. I helped transition the Coded by Kids brand as they grew up from their youth centric programming to support young adults through all stages of tech innovation. Utilizing strategic planning and reframing brand goals, it showcased that there's a real need for support at all stages of career development in Philadelphia's emerging tech industry. We just needed a brand identity that reflected all those stages.
Photo Credit © Arekusn, IMMORTAL VISION STUDIO
A Seat at the Big Kid's Table
Our strategic work highlighted — Coded by: provides Philadelphia youth with the access to tech programming and early tech entrepreneurial mentorship. They're still aiming to continue doing that work, they just need to size up their visual identity. Every young person should be represented in the process as much as they're being supported by the brand vision.
A Seat at the Big Kid's Table
Our strategic work highlighted — Coded by: provides Philadelphia youth with the access to tech programming and early tech entrepreneurial mentorship. They're still aiming to continue doing that work, they just need to size up their visual identity. Every young person should be represented in the process as much as they're being supported by the brand vision.
Establishing Independence
The updated brand was designed to capture tending to the needs of every young person, through every life stage, through every career level. Though more people are being represented, they work just as harmonious as their technical knowledge lends to their brighter futures.
